With a focus on fixed low prices and expansion in city centres, non-food and health, discounters continue to challenge traditional supermarket chains. Aldi and Lidl maintain their dominant position.
Hotspot Europe
In the next five years, discount will remain the fastest-growing physical food retail channel, with an annual growth rate of 5.2 %: sales of discount chains will grow by 19 % or 217 billion dollar (190 billion euros) worldwide (between 2024 and 2029). Discount will capture a market share of 16.6 % in five years’ time.
